Launched in September 2018, Al Moutmir is a multiservice offer including innovative and customized solutions to better serve farmers and especially the small ones. This initiative focuses on promoting the best agricultural, technical and governance practices and in particular balanced fertilization as a real lever for improving productivity while preserving natural resources.

Al Moutmir includes best in class products and solutions, agricultural extension services (soil testing, training sessions, demonstration platforms, monitoring and support, etc.), user-friendly technological solutions as well as a capacity building program for farmers, rural women, cooperatives and young leaders. It aims at providing farmers with the tools they need to move from a subsistence to a profitable and a sustainable business. The scientific approach is at the heart of Al Moutmir offer to guarantee the sustainability of the initiative.

From September 2022, Al Moutmir is carried by UM6P in order to further anchor the scientific approach that is the essence of the initiative. The latter will be able to ensure the link between applied research and the agricultural ecosystem in order to contribute to the implementation of sustainable and inclusive agricultural development models.